Hello everyone welcome to my Blog! My name is Christian Dunn and I am a business and spanish major at Saint Michael's College. Since the day I was born I have had a strong sweet tooth. I am always looking around for some sort of candy have it be in a grocery store or another department store. The point of my blog is to show everyone how much candy companies due to grab their customers! You may not think about it at first but a lot goes into making and branding a small bag of candy.
I thought it would be fitting today to focus on a brand that is doing all it can to convince the Super Bowl watchers that their product is the only way to go. If you haven't guess it yet it is Skittles! Skittles does a great job at getting their point across while still making many laugh!Skittles recently released "leaked" videos on what their super bowl ads might be. Check them out here: Link. Skittles has announced that they will be doing something a lot different this year. Every year companies try to create a funny yet informative ad about their company and usually it works! Skittles wanted to tap into something entirely different this year. Check out this video to see what I mean! Link
If you didn't have time to watch the video i'll explain. Skittles will not be spending the five million dollars to get their 30 second ad in the Super Bowl. Instead they will be showing it to one viewer, a young adult from Canoga Springs California by the name of Marcos Menendez. Why you might ask. It's brilliant if you think about it. Now every ad in the Super Bowl is funny but none of them are exclusive. To watch their funny ad you must go to their facebook page during halftime of the super bowl and watch Marcos Menendez react to their ad. Some might find this crazy but in the end Skittles will be one of the first exclusive Super Bowl ads.
Will they be successful? We will have to find out! With the rise of technology and social media it is rare to find a child not scrolling through random pictures on their phones. Now kids and adults everywhere will be going to the Facebook page to see what all the fuss is about! Now there are many pros and cons to doing this that the company had to have considered. One being that since it will not be on tv wont many viewers be more focused on what is going on on the television? Also you may have thought as to why they don't just pay the five million to have their funny ad wow the bigger audience. Well they do not have to spend the big pot of money to have the ad and they are making their ad more appealing by making it exclusive. As you have probably noticed by my pictures Skittles is one of the leading sponsors of the NFL. From this they will have advertisements lining the stadium which will remind the viewers to tune into their facebook page. Brilliant right? Because on their Facebook page they can put all sorts of advertisements that any other advertiser wouldn't be able to include in their 30 second ad. I can't wait to tune in and see what they have planned for us.
Cites used
http://www.adweek.com/brand-marketing/david-schwimmer-feeds-skittles-to-an-animatronic-sandwich-in-a-teaser-for-skittles-super-bowl-ad/
http://adage.com/article/special-report-super-bowl/skittles-poised-a-super-bowl-ad/295847/
https://twitter.com/magikmarcos?lang=en
http://www.targetmarketingmag.com/video/what-were-they-thinking/wwtt-skittles-saves-5m-on-super-bowl-ad/
http://food-lovers.wikia.com/wiki/File:SKITTLES_RAINBOW.jpg
No comments:
Post a Comment