Objectives and Outcomes From Marketing
Through this course there has been many different aspects of Marketing that have been addressed and
learned throughout the semester. As a class we had many objectives that we covered along with many outcomes that came, now that we are almost finished with the semester. The first objective that we covered in great deal was learning and examining basic and emerging marketing concepts and terminology. Starting with product, place, price, and promotion we looked at different companies and how so much went into growing their company. Simply becoming a multi billion dollar company isn't that simple so companies are forced to find immense amounts of information through study groups and surveys. After figuring out how to grow, in chapter ten we learned advertisements are needed to grow the company and how to do that is necessary.
Another objective that is very important is exploring ethical issues confronting marketing managers. Our country is not made up by one race. Given that its essential, that for companies to grow, they need to reach out to multiple target markets. Unfortunately, many companies recently have tried but have drastically failed. A great example is Ram trucks released an advertisement with Martin Luther King giving a speech in the background. It was unnecessary and actually caused a lot of problems for the company.
Lastly, one of the most important objectives was to set personal and professional goals and positively contribute in an engaged class. This is vital to all classes offered at this school. In the end, most students hope to take what they have learned in college and apply it to the real world. Everything that we learned in marketing is information that is very important with almost any industry that we chose to enter. Marketing as a whole can help us better understand the markets that we go into and how it can make or break a company.
Those were three objectives of the course that I personally found to be the most important. It is important to also talk about the outcomes of the course. The first important outcome is understanding the functions, roles, and responsibilities of marketers. Marketing plays such a big role in business that without it businesses could not survive. In the end the marketers job is to persuade the audience to buy the product. With the high growth of new companies it has become very important for competitors to find some some of competitive advantage to perform better than its competitors. Their biggest responsibility is to sell the product or service. With this being said it's not always easy to grab the attention of audiences, as seen in class. For a long time companies tried using humor to get to its consumers. This worked but recently the use of current events and current problems have been a big theme. Some examples that we have learned in class have been women's rights and racial discrimination. By using those themes it is also very important that the marketing team is very careful at creating the advertisements since they are very sensitive topics.
The last outcome is using written and oral skills to persuade a target audience. It is very important for marketers to have good oral and written skills because in the end they are trying to persuade a group and that group won't be as inclined to listen if the the orator or author shows signs of sloppiness. We have strengthened our oral and written skills in this course. We have especially strengthened our oral skills through the advertisement presentation, the marketing news presentation, and most importantly the TED talk presentations. The TED talk presentation was crucial in that it prepared us for other formal business presentations in the future.
Cites used
https://www.cleverism.com/social-responsibility-ethics-marketing/
https://bowerycap.com/blog/marketing/saas-marketing-tools/
https://www.qualitylogoproducts.com/blog/4-ps-of-marketing-header/
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